By Alexa Gavin
Social media can be a vital aspect of any business, and it can be used for marketing and customer service and connecting with your target audience. However, not all social media platforms are the same, and some are better than others, depending on what you are trying to do. If you are looking to network on social media for business, you will want to select the platforms you use carefully. Below are some of the best ones you can use to make networking with like-minded people simple and give your business a boost.
Facebook is the biggest social media platform globally, with around 2 billion active users every month. Most companies will have a presence on Facebook, and it is an excellent way to interact directly with your customers and target audience and promote your business. However, it is not the best platform to follow business leaders and look for inspiration on things that you can do to make your company a success, as there are much better platforms you can use. With Facebook significantly limiting the posts you see on your feed, you will want to choose a more suitable social media platform for your business networking.
Twitter is a favourite among many business owners, and it is a platform that sees a variety of different content added to it. There are plenty of inspiring people on this platform, such as Elon Musk and Phillip Kingston that can inspire you for your business and help you achieve your dreams. When you follow his Twitter, you will see a mixture of personal and business posts on the platform, all of which can be helpful for you on your quest for success. Whether it is business information, ideas, or the latest news that may affect your company, Twitter can be an excellent platform to use for your business and give you lots of fantastic ideas.
The best social media platform for networking is LinkedIn, by far, which is a professional network for business people. Many companies use it to promote their business and network and recruit for their company. By ensuring you connect and follow the people at the top of your industry on this platform, you can gain plenty of insight into their business. You can use some of their strategies for your business that may help you develop the mindset to ensure your company’s success. Using LinkedIn for business is something that many top business leaders do. You can often get lots of helpful information on the platform that is often inspirational and relevant to your business.
If you are not careful with social media about who you follow, you may find your feed gets bogged down with many irrelevant posts that you are not interested in at all. Make sure that you use the platform in a professional manner when it is for your business, and have a clear separation of your private social media accounts. By choosing the correct platforms suitable for your business and who you connect with and follow carefully, you can use these platforms to help make your business the success of your dreams.
