Digital Marketing For Lawyers: Off-Page Ranking Factors

These “Off Page” factors combine all the criteria to gain outside your website that search engines use to evaluate the relevance of the pages of your site. When talking about off-page factors, we generally look at the number, type, and quality of hyperlinks, or “backlinks,” your site receives from other websites and social networks. Links to a page are like “votes” for that page in the eyes of search engines.

But not all of these link votes are evaluated equally. Links from relevant, thematically authoritative sites and pages carry much more weight than those that are not.

For example, a link from Chicago Internet Marketing Agency for example site is a much stronger backlink than a link from a small, recently created website. There are unlimited ways to acquire links for your pages. One of the most obvious (and the one you’ll hear most often) is to create great content that people want to relate to. Of course, that’s often easier said than done.

Here are some common ways to attract links to your pages:

Include legal profile links to your pages,

Write articles on other websites or get interviewed by local newspapers,

Post relevant information resources that other web admins would be interested in (i.e., legal notices, tools, forms, documents).

Local Ranking Factors

Local ranking factors are the search signals that improve a business’s visibility in search results and results on Google Maps.

While there is some overlap between traditional organic ranking factors and local search ranking factors, there are also important distinctions.

To appear in local search results, ensure your business name, address, and phone information are consistent on your site and across the web.

Also, consider registering your business directly with Google My Business that is meeting digital marketing agency for small businesses. So, no one else is going to claim your business falsely. Once registered, regularly check that the information provided is still current.

Digital Marketing And The Law: Privacy And Data Retention

Even before the GDPR era, lawyers were held to a high standard regarding digital marketing. As an attorney, you have a clear duty to keep client information confidential and disclose an error if a breach occurs promptly. Most reputable providers will meet the requirements, but you’ll need to do your research to be sure. At a minimum, make sure that with your website and any providers you use:

All customer or potential marketing data (including names, email addresses, and phone numbers) is stored securely.

Anyone can consult their data and have them deleted if they so request.

Anyone can easily unsubscribe from all digital marketing communications.

What is your reaction?

In Love
Not Sure

You may also like

Comments are closed.

More in:Marketing